We hope you find our new ROI calculator helpful in your quest to plan and budget for a profitable lead program. The Q&A section below will help you complete the fields so that you optimize your Return on Investment.
Q: How do I determine how many leads to purchase?
A: Ideally, you want to plan for at least 100 leads. By doing so, you will:
- Provide yourself with enough opportunities to polish your introduction, presentation and follow up strategy.
- Work with a diverse group of prospects that are evenly spread throughout the course of 20 business days (roughly 1 month) at 5 leads per day.
- Break even (worst case scenario) by relying on a percentage of leads from prospects that are looking to buy as soon as possible (provided you offer a competitive product and they like working with you).
Q: How do I determine the ‘Cost per Lead?’
A: The Lead Republic offers shared leads for as low as *$7; on average shared leads are sold to 4-5 agents. Exclusive leads are available for as low as *$15 and are only sold to one agent. *Subject to availability.
Q: What is the estimated percentage of leads closed?
A: Shared leads close at an average of 6%, exclusive leads at an average of 13%.
Q: What is the average annual premium?
A: The national average premium for a term policy is approximately $800.
Q: What is the average commission?
A: Commission is largely based on production; new agents start at approx. 80%; experienced agents can make up to 100%+.
Q: Why buy online leads?
A: As more and more consumers initiate their search for life insurance online, many agents are turning to online leads as a way to connect with individuals interested in finding a solution. We eliminate the expense and hassle of lead generation and make individual leads available for under $20 per lead from a variety of reputable lead companies from one website and one financial transaction.